We are pleased to unveil our new branding and website this week. This is our first brand refresh since Mindful Education was founded in 2015, so it represents a significant milestone in the company’s journey.
Our new website has been designed with our three main audiences in mind: colleges, students and employers. There is a bespoke landing page for each of these groups, signposting the information most relevant to them. We’re also delighted to be able to share some testimonials and case studies in the form of short videos about our courses. This project has allowed us to draw on the collective talent of Mindful’s staff – with our marketing, creative, digital and production teams all working in partnership with a design agency to bring our ideas to life.
Our new branding is very much a case of evolution and we have remained faithful to our core message. Since our beginnings, we have drawn inspiration from a well-known quote by Aristotle: that the “roots of education are bitter, but the fruit is sweet”. We believe that in a modern age – with the benefits of technology at our fingertips – it should be possible to make the learning experience better, not bitter – and we have made this our company’s mission. You will see subtle references to our mission across our new branding – from modern roots, to the orange circle in our logo representing the fruit.
As with any rebrand, the process has been challenging and exciting – and we are delighted with the outcome. We will be showcasing our new brand at next week’s Association of Colleges Annual Conference – the largest event in the FE sector – where we are a sponsor.
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