The Mindful Education marketing team – supporting our partners
As part of our service for partners, the Mindful Education marketing team works closely with their counterparts at partner colleges to support learner recruitment for Online and On Campus courses and apprenticeships. The team arranges regular meetings with partner marketing teams, both face-to-face and online. We love meeting our fellow marketers and we’re keen to understand their priorities and how we can best support them.
A key element of our work is running paid advertising campaigns on behalf of our partners, directing traffic to their sites and boosting enquiry and application numbers. We also provide copy, images and videos for our partners’ websites and social media platforms and we also design and print bespoke partner-branded collateral to support open events.
Paid advertising to support recruitment
As part of the team’s efforts to help our partners grow their learner numbers for our professional courses and apprenticeships, we run paid digital advertising to support recruitment. For part-time adult courses with autumn starts, this means summer campaigns, focused on each partner’s local area and linking through to the relevant pages on their website. This summer we have set up and run 73 separate campaigns for our partners – it’s a lot of work but we love seeing the positive outcomes for our partners.
“At WAES we have a great relationship with the marketing team at Mindful Education, working together to promote our blended AAT accounting courses. The Mindful Education team creates well-designed resources for us to share on our website and social media, and also run digital advertising for the courses, which all fits together very well with our own marketing campaigns.”
The Mindful Education Partner Hub
Created as a free resource for our partners, and powered by our award-winning virtual learning environment, we produced the Partner Hub as a one-stop-shop for our partners’ teams to access and download information about our courses, our partnership and the services we offer.
In the marketing unit, partners find and can download copy, images and video links. The admissions unit includes a short online product awareness session that covers key messaging for delivering effective information, advice and guidance.
We are committed to supporting partners’ learner recruitment goals. From careful management of paid advertising, to regular meetings to monitor progress, we tailor our approach to ensure that we are able to maximise outcomes for each and every partner.
“Our partnership with Mindful Education has gone from strength to strength.The learning platforms and resources offered are first class, with well-structured, well thought through content. The Mindful Education team are professional, approachable and passionate about what they do. It’s great to be working with them.”
If you would like to find out more, then please get in touch with us at: marketing@mindful-education.co.uk
Matt leads the marketing team at Mindful Education. The team works with our college partners to market their Online and On Campus courses and is also responsible for promoting Mindful Education’s courses to potential new partners.
