Show reel: Defining the creative process

Twice a year, our talented in-house graphic design and motion teams produce a show reel, compiling illustrative and animated work used in our course and apprenticeship videos. Our Creative Director, Rob Slegtenhorst, explains the creative process behind it.                                                                                                                 

Why do we create our show reels?

Our team of graphic designers, illustrators and motion graphics designers produce a vast amount of content, much of which is used across our Virtual Learning Environments (VLEs) to provide Online and On Campus learners with an interactive, engaging educational experience. They also create images and animations for our marketing materials, social media channels and the website.

The show reels are created twice a year, to showcase the artistry and impact of this visual content, taking a moment to celebrate our creative team and share the diverse styles and details within our illustrations. 

Sharing this work not only reveals what’s being developed behind the scenes but also provides an insight into the quality of our course content for those who might not encounter it in their day-to-day roles.                                                                                                                                                                                                                                  

How do we select what goes in?

The selection process begins with the creative team carefully reviewing and evaluating visual works over the past six months, and picking out the strongest pieces. Clips from our course content were also selected, ensuring that each team member is equally represented for their hard work. Selected clips may also show a particular concept, an animation that was technically hard to achieve, or something light-hearted and fun.                                                                                                             

How do the show reels reflect Mindful Education’s creative identity?

Each of our professional courses and apprenticeships has its own distinctive style. Most of our learners will only see the illustration style relevant to the subject that they are studying, so the show reels allow us to share the breadth and depth of our creative output.

The variety of work featured reflects our adaptability and innovation in creating engaging educational content, demonstrating our ongoing commitment to pushing creative boundaries and refining our distinctive visual identity.                                                                                                                                                                                           

Watch the spring/summer 2025 show reel here!